With its first stamp edition of 2017, Swiss Post creates a bridge between traditional stamps and the digital world. At first glance, the stamps present themselves as usual as artwork in small format, and as witnesses of contemporary events. This will remain the case in the future as well. At the same time, each stamp will also now contain multimedia elements. In this way, the subjects on the stamps come to life, or even interact with the viewer. This is made possible using a smartphone and the Post-App.
Customer needs are changing, as are those of the philatelist, sais Swiss Post. The Post is responding to these trends: Swiss Post stamps have entered the digital world. In future, the stamp subjects will come to life through multi-media, simply by scanning them using the free Post-App. Additional information will be presented in the form of text, image, sound or video. On the other hand, the new stamps can also contain interactive elements, such as surveys or competitions. In addition, the scanned stamps can be ordered directly by smartphone.
The options available for the new generation of stamps are demonstrated in the recent “Animal babies” issue. The Berne designer Simon Hofer created four special stamps showing baby versions of a bear, wolf, lynx and otter. The stamps look traditional, but if you scan the stamp motif, an entertaining video will provide additional facts about the individual animal species. ‘These exciting videos will put a smile on your face’, promises Swiss Post.
Source: AIJP News